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Thread Like Summary
+8Rich, 1560, Davetherave, Graham, G4FUJ, John Wilcox, Jon G4LJW, Luddite, noah.mark, Taffmog
Total Likes: 13
Original Post (Thread Starter)
#798724 04/10/2024 9:26 AM
by Jon G4LJW
Jon G4LJW
There’s a video on YouTube, and stuff on Instagram. The company’s news page is here…

https://morgan-motor.com/introducing-the-new-morgan-plus-four/
Liked Replies
#798732 Apr 10th a 10:40 AM
by TalkMorgan
TalkMorgan
Strangely, and perhaps just the way that video displays it, but (to my eyes) it looks like a diecast toy car rather than an actual one from the front. The back feels similar but perhaps does not give off the same aesthetic feel.

The traditional Morgans have always been handsome cars, both purposeful and beautiful at the same time. I worry that if the corners and angles get smoothed out too much, you'll end up with a pastiche, akin to an older person who has had too many facelifts, nips, tucks and fillers. I do hope that MMC don't get into the cycle of all other car makers of change for the sake of trying to create the desire in the consumer for the need to upgrade to have 'the latest look.'

Personally, I feel the customer who buys a Morgan does so because of the heritage, authenticity and iconic style; a person who wants to step away from the tactics of the mainstream auto makers and relish in the what Morgan has always represented. If what Morgan represents is changing every 3-years, do you lose that authenticity?
2 members like this
#798962 Apr 15th a 10:56 AM
by Fox Terrier
Fox Terrier
Originally Posted by Alistair
Well if it is any consolation I think their idea of brand association has gone from wellies (decade) to Whiskey and male grooming products to Fashion as evidenced by the recent images used in the ad's.
I think we are confident of their new target audiance.

[Linked Image]

I might be the old target audience.

[Linked Image]
2 members like this
#798741 Apr 10th a 01:05 PM
by Lordofthewings
Lordofthewings
And a nice bottle of Covid wine scared

[Linked Image]
1 member likes this
#798759 Apr 10th a 04:07 PM
by DazMog
DazMog
There has been so much said about the headlight ring on previous models, the new design is to get over the issue as well as giving a cleaner, fresher, less fussy look.
1 member likes this
#798778 Apr 10th a 08:21 PM
by Luddite
Luddite
Interesting vid..? (-:

1 member likes this
#798864 Apr 12th a 01:26 PM
by Papaflump
Papaflump
Originally Posted by 1560
I like it, looks more like the very 70ties 4/4
though no hardtop is a pity (for me), but I don't think they would sell a lot...

I received the digital brochure yesterday… hardtops are an option on the new plus four…



[Linked Image]
1 member likes this
#800024 May 6th a 05:43 PM
by A11OGE
A11OGE
In the days that I bought this record I wasn't too worried about words in songs...

quote=+8Rich]Sweet Painted Lady by Elton John always reminds of my work visits to the Toft [/quote]
1 member likes this
#799798 May 2nd a 08:48 AM
by milligoon
milligoon
I think it'd have a more balanced look with some spot lights in place of the missing indicators, the front is just to empty imho, obviously the new lights output on the road at night should be vastly superior to what has come before in terms of the old halogen based lamps.
1 member likes this
#800020 May 6th a 03:22 PM
by +8Rich
+8Rich
Sweet Painted Lady by Elton John always reminds of my work visits to the Toft laugh. There were plenty around the town in those days…

[video:youtube]
[/video]
1 member likes this
#802178 Jun 19th a 09:36 PM
by nestor59310
nestor59310
[Linked Image]

[Linked Image]

[Linked Image]

[Linked Image]
1 member likes this
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