Not just that but they ex pect 85% of existing customers to move on, and are seeking those elusive 85% of customers who will be so into an EV Jaguar.
Jaguar managing director Rawdon Glover said taking new cars off sale was “intentional” as it looked to create a barrier between the old models and the new-look Jaguars.
He said: “We need to change people’s perceptions of what Jaguar stands for. And that’s not a straightforward, easy thing to do. So having a fire break in between old and new is, actually, very helpful.”
“New Jaguar is a brand built around exuberant modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless.
That last bit looks like Jag's marketing dept has been playing with a hipster architects dictionary
1. Growler is not a word you should use in modern younger language. I will let you look it up, NSFW... 2. No one has done this before because no one wanted this. 3. Well that's pace done, just another electric zipper, but grace, this is becoming a rare attribute more and more. 4. I guess this allows room for the grill to get bigger and bigger in the modern manner
[ Ah, now I see what's going on. They are actually going to sell it in that wrap, only way it is going to stand out among the other soap bars being released now. Looking at you EQE/EQS etc etc etc
I loved my old Jag when I had a proper job - an X300 Sovereign LWB. Effortless to drive, stupidly quick for an old barge, and enough room in the back to sleep.
Probably worth about £30 now
A proper looking car with style, I bet you enjoyed that one.
There's a Museum of Borax in Death Valley CA .... unmissable for a road-tripping duo of geology buff and Museums Administrator .... we were their entire target audience in one dusty 4x4 🙂
K
Found a pic of it on the web (mine are all old physical photographs in a box upstairs somewhwre 🙂)
Isn't it classic of modern cars. Replace simple glass by a TV screen & cameras. I wish someone built a basic car without all this added & sure to fail tech.
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