I do think the problem is with the look. It is not trendy for young people, you have to be a true car enthusiast. Some car people just have certain cars for status values not because they are real car enthusiasts.
I think they are wrong, there i am sure lots of young women out there that would love to be collected from their house on a bright sunny day with a man driving a top down Morgan, got to be better than a noisy big exhaust Corsa.
I am a true car enthusiast but only got my first morgan in 2009 at the age of 48 but i did have my first vintage Rolls-Royce a 1931 20/25 at the age of 29 and loved it