As someone who plans to get an Aero Mk3 or 4 in the next few months, I have watched the announcements of the new Aero with interest. I guess, in that respect, I may be an example of the enthusiastic, new wave of Morganistas who love the heritage of the company and want to get involved.
I admit to being worried not about the new Aero itself ( as I am sure it will be beautiful ) but rather at the possible pricing policy I am hearing about.
Hearsay is suggesting that the new Aero will be well north of £100k GBP. I guess we wait for the official pricing, but that is a lot of money and sadly, it makes me think twice about Aero ownership. I can "justify" the £80k or so for a new Aero at current levels, but for me ( and many others perhaps) there is a barrier at the £100k mark.
Of course, £130k price tags did not deter Bentley Continental owners nor, come that , Aeromax purchasers. But these are very different, specific cars - the Bentley is a car that I see epitomises the credit crunch as so many of them were bought on finance with a remortgage to fund the deposit !
The Aeromax was a phenomenom - a beautiful thing that captured imaginations like no car in recent times and maybe never to be repeated.
So, the idea of a "regular Aero" costing maybe £110-130k worries me. I can see the residual value of S3 and S4 cars holding up very well indeed if this is what happens and I will count myself as one of those people looking for the perfect S4 with low mileage in the secondary market rather than buying a new Aero...
For the sake of the good people in Malvern and the lovely dealers around the country , I hope the new Aero is a success. But if the price is at the levels suggested, I'm oot !
