I see a Morgan as a very special car thats appeal is pretty much timeless. I agree with fox terrier about the need for reliability but see the challange as the need keep ahead of the regulators and maintain the cars as special. I am lucky to own several other cars , example an MX5 and a cooper S Mini, both are more capable than a Morgan trad and are better in many respects. However i dont think they have 10% of the appeal of my Morgan. We talk of demographic, at 47 i suppose im in a certain bracket now but when younger i didnt see the appeal of a Morgan at all or would have been able to afford one. The apprecation comes with age maybe?