Oh, please! We're talking about a for profit manufacturer of a luxury product, not the Grateful Dead.
Let's not make excuses, either you see yourself as a quality manufacturer and therefore put the time and expense into the things (other than the quality of the product itself) that make that so...like an up to date car configurator, or the availability of material samples, or price lists; Good customer service including rapid response times for problem resolution, parts and installation thru the authorized dealer network, even an online presence, maybe even thru the official website, a forgiving warranty... even free updates to earlier cars to compensate for a lack of R&D... or you're not really that quality oriented to begin with. No amount of posturing or marketing..or self delusion... works in these days of *instant* everything, thanks to the interweb and social media.
To make money in business you have to first spend it, and to be truly experienced as "Luxury" and therefore desirable...two things that seem essential to MMC's survival..you have to adapt to the requirements of your customers. It's just a mistake to assume that those who purchase a quirky thing are also tolerant of being treated like quirks. The web provides priceless business insight into the needs and thoughts of your customers (and potential ones!) and to ignore that opportunity is just foolish.
I love the car..I keep telling myself this...but all these reports of serious issues really shouldn't be a part of any experience in 2016, let alone for a luxury item made by a small manufacturer. Smaller should not only ensure issues with the product are minimized if not totally eliminated, but also a response that befits a purveyor of a luxury item.
Last edited by ItsJustMe; 25/04/16 12:15 AM.
