...On average it takes 6-9 months to create media assets, be it configurator or what have you. And with anything 'new', things change right up to just before launch so if you do the math,...
That is actually part of the problem - Morgan are trying to provide a fancy configurer worthy of Ford or GM. For a small scale / Edwardian-style manufacturer, with a variable supply chain, that is a bit ambitious. Maybe they've overreached. A simple list of options with representative photos could make much more sense IMHO.
