"..you have to adapt to the requirements of your customers. It's just a mistake to assume that those who purchase a quirky thing are also tolerant of being treated like quirks."
Whereas, what in fact actually happens is that the customers adapt to the constraints of owning a Morgan or leave the fold. I was once told by a long term owner that it's a great product but a lousy company, at the time I didn't understand what he meant, but I do now.