I didn't ask this question at the recent focus group because it would have invited a PC answer.
But I wonder who buys more new Morgans. First time owners, or current owners?
I suppose with the M3W it's obvious - most I suspect would be first time Morgan owners, with a few current owners.
But following on from that I wonder how many M3W owners have gone on to buy a second M3W.
But Trads & Aeros - who knows?
MMC put a lot of effort into Geneva and publicity in general, so it seems that chasing first time Morgan buyers is seen as important. But I wonder what the figures really show.
Morgans will have a very low scrappage rate so the production of new morgans has to be dependant on new Morganeers either buying the new cars directly or the second hand cars so the seller can buy new.
