I don't remember, if an add ever made me buy something directly, but I do remember how the style or wording of an add have kept me from buying a product.
Look at the actual Mercedes Benz advertising in Germany: their header says
"Das Beste, oder nichts." (The best, or nothing at all)
To me, that's just plain arrogance with which I do not want to be associated.


The hills are alive with the sound of...
...MORGAN