I think this is a good way to burn the love a brand has created over many years. Like the cars Jaguar did I find it a little distasteful.
Give us something we can afford and drive. I can aspire and save for a car at the price of the Coupe. I might even drop savings on it given it should hold its value. I look at these things and just feel like they no longer care about the real brand supporters.
Someone needs nails in there feet to keep them grounded.
