I recall, as a younger man, that a bottle of Blue Nun and some Boursin cheese was thought to be the height of sophistication. It takes a Pomerol or Pauillac to tickle the same emotions today.
I recently read the memoirs of Peter M F Sichel, the man who created the Blue Nun Brand. "The Secrets of my Life, (Vintner, Prisoner, Soldier Spy)". It's the fascinating story of the life of an extraordinary man; a Stowe educated German Jew whose family fled the Nazis. He became a US intelligence officer, eventually leaving the CIA in disgust at how it had ceased to be an intelligence gathering organisation and become a black ops one. He then went back into the family wine business. As with many self-published books it could however have been hugely improved with the help of a good editor.
Jancis Robinson wrote quite a good article about the book.
http://www.jancisrobinson.com/articles/peter-m-f-sichel-from-cia-to-blue-nun 
