It makes sense. The cost of land in the Champagne region and restrictions on planting mean that the opportunities for expansion there are expensive and limited.

Given a suitable ''terroir'' and climate, there is no reason why wine of similar quality cannot be produced in Kent. With the Taittinger name (one of the most respected in Champagne) behind it, they will have no trouble selling the product for a premium price.


Giles. Mogless in Paris.