Simon ( and indeed everyone else)
I'd like to pick up on a particukar comment you made:
"IMHO, there is no modern competition for the Classic range - the only competition would be buying a classic car. In essence, the choice is a new car, with classic looks vs a classic with potential reliability issues, fear of rust, etc.
I would view this as a very nice marketplace to operate within as competition is limited and demand (with the right marketing) is present."
I'm going to tread very carefully here because I think my views on QA at MMC are well-documented and don't need a further detailed airing.
Can I also preface my remarks by saying that I recognise fully that there are some excellent people at the Factory who do go 'the extra mile for customers.
I'm not going to say anything about the non- trad cars, except that I think a few of you have articulated this issue of market sector change/ expectation much better than I could.
My concern is that from a fair amount of evidence (some of it anecdotal but the majority of it coming from people who are already fans of the trad part of the range) I remain to be convinced that the QA issues are being addressed in a way will allow MMC to keep a majority share of what is in many ways a unique market.
I've seen a fair number of new trads over the last year and some of the errors, unfinisheds and rough edges have been frankly unacceptable. If I had been doing the PDI, I'd have needed a small notebook to write down all the issues.
I also recognise that the cars are built down to a budget and that costing issues are vital but within this any company can only stretch an exisiting customer base loyalty so far and once it is damaged, what may have taken years to build up may take only months to diminish dramatically.
I really would hate to see that happen but I'm a little worried it might
Me? I don't a have a problem becuase I grew up with the things and I knew exactly what I was getting. In the case of other people- especially those 'new to the Morgan experience' buyers- who might might be attracted, I'm not so sure they will see it as part of the charm of the car but rather more as a reason not to buy one or not keep it if they have
regards,
G ( not ranting)
