I remember hearing a story from a friend of mine who was in events planning. They took part in the launch that Audi arranged for the TT (so going back awhile).
There were a few stories from this new car launch but one that sticks in my mind is of a well known journalist who was unhappy with his location on the plane flight to the destination. He asked to be moved and when met with resistance (the plane was full), the quote was, "I suggest you find me another seat or I can tell you right now that the review of the car is going to reflect my dissatisfaction."
