However in the rarified company that MMC now find them in the likes of the Super Sports have to stand up to objective criticism and comparison. Comparing a then £60-70k Aero 8 to a Weismann is one thing but a £125000 plus supersports is completely different.
At the end of the day we all have different likes, dislikes and limits to what we find tolerable.
Hi Robert, no disagreement from me here.
As I've always said, the higher the price of the product, the more demanding the customer is (I know this is a generalisation but not an unfair one imho).
A nicely specified SuperSports is £135,000+ and at this price, there is a lot of very attractive competition.
This doesn't mean Morgan cannot compete but simply that the rules of the game have changed as they move into a very competitive market place.
IMHO, there is no modern competition for the Classic range - the only competition would be buying a classic car. In essence, the choice is a new car, with classic looks vs a classic with potential reliability issues, fear of rust, etc.
I would view this as a very nice marketplace to operate within as competition is limited and demand (with the right marketing) is present.
The SuperSports is being sold into a market where there is a lot of other companies competing for the customers money. From large (Porsche, Ferrari, Lamborghini, Audi (R8), Mercedes (SLS), etc) to small (Wiesmann, Noble, Ginetta, etc), they all offer something that may tempt a buyer.
The SuperSport (and most other small companies offerings) can trade on rarity but there must be other factors or they will not secure the sale.
I haven't read the article but have never been keen on the styling of the Wiesmann; therefore, given the choice of the 2, I know where my money would go.
