I think the end result will be a boost for them both if all goes well.

You look at either based on press, PR, interest, mates recommendation etc. Most people then see what it compares to and benchmark it. Cayman, Lotus. The key thing is consideration, if you can get a seat at the table you will have a chance to sell something. The product should put them in contention.

Love the Porsche but it does not really say "me" it says "like them" and if I am going to spend a lot of money on a discretionary purchase I would like to be me. I am certain that resonates given the forum we are sharing on!

I figure a few people will come to Lotus having tried the Alpine and likewise a few Lotus owners may be looking for a change. Either way the interest will drag in more people and the market size should expand further.

Who knows Morgan may even get a few off the back of it. The M3W is in the autocar loony car column with Aeriel etc. The +4 is in the price range.

Most of all it is not another SUV with a pot of glitter sprinkled on it.

Everyone loves a Morgan. Even me, unless it's broken again.