I'd like to give my small contribution to this discussion: when I saw the first sketch (some months ago I think) the side profile recalled be of a more-aerodynamic Aeromax, but when I saw the first front view of the Eva it gives me more an impression of a Bugatti (as Chrisa8 said). I expected the front lights to be round, as in all the other Morgan.
This car seems to me a very nice experiment to go somewhere else from the traditional range, as done with the Aero series, but the front could have been as the latest Aeros instead. That is still typically Morgan, while this one reminds me of that +4+ of the past.
In term of commercial success this car aims to compete with the 911, no doubt. It's placed between 80k and 100k (Euro), has a 2+2 seating, around 300 hp. This task is the most difficult in the whole car industry, but considering that Morgan aims to sell only 100 of this Eva we are still talking about niche quantities.
My only remark for this beautiful car is that it's a bit too normal for being a Morgan and it would fit more a lower price, given the competition and the direct mechanical comparison with "the donor" BMW 335i and the similar priced BMW M3.
Finally, it looks really amazing in two-tone paint, because this recreates in a practical way the shape of the front wings on traditional range. The car itself is well done, nice step forward, but is this the right direction?
