For me the missing part is engaging the people with advice on what the new range of devices do and the rules around them. If the police and extended agencies were to run a half hour program in association with some TV journo/car person (Tiff or even Jenson) as part of the safety campaign I would watch it. Show me what they do and how I am not going to escape. Then if I have any sense I will simply not try. There will not doubt be some cretins who still take the p__s but thats their issue.
Just like the speed awareness courses use education to try and reduce bad habits I think this should be part of the new tools deployment process. Engage and educate.