I was watching Automundial a couple of nights ago.
They commented that SUV is the must have for car manufacturers as it is the growth/profit area. Saloons are disappearing and the crossover/SUV is the new hatchback. High performance to sit with their name, big price tag.
Kerching!
The companies also seem to be afraid NOT to have one in their range. If you have the £££££ then it is a status symbol/badge to show off
“Loadzamoney” comes to mind.