is the person who writes the cheque happy? Anyone else is entitled to an opinion but not much besides
I might be missing the very obvious here but the flaw in the logic seems to me that if anyone considering writing a cheque feels that, after looking at what they have been offered that it is the motoring equivalent of three- times warmed baked beans ( and not very well warmed at that) then they won't write a cheque. Ergo, they have had an opinion which might initally have been positive and it has been turned into a negative one.
At the risk of sounding repetitive - and I know I am- this is a great way to flush customer loyalty which has been accumulated over a long period down the pan very quickly
G
