Morgan has had to adapt to survive, and has done so very well. Maybe it was Sir JHJ who was the catalyst, but the marketing of limited editions in small numbers has worked. When I had MG's, there were many models which I would not have entertained, but I could respect the choices of those who did not share my allegiences. The MG Car Club was guilty of rejecting new designs in the sixties. For while, their Beaulieu event was for pre55's only. The lesson was learnt, and new models became welcome into the club. Think about all the designs which have inflamed traditionalists...... The MGB was one, before that it was the MGA and before that the MGTF, In fact there was a hell of a fuss when Morris Motors replaced the Wolseley derived ohc units for their own pushrod units in the 30's. Then of course there was the Rover SD1, the TR7, MG Maestro and so on. There's something about the human psyche which resists change, and sets itself apart from those who embrace change. I sit in the 'modern trad' pigeon hole. I like stainless steel bulkheads and superform wings. I like stainless wires. I prefer four wheels plus a spare. But at the same time I can marvel at those who run the old trikes. I can marvel at those who rebuild old four wheelers, especially having one total rebuild under my belt, and having no intention of making it two. Well, not really
. I can appreciate the Aero8, especially the S4 and Max, but from a hands on point of view (and the cost) they are not for me. The new trike is very alluring - BUT - I'd rather have a second four wheeler trad.
Had Morgan continued along their path after the visit by Sir JHJ. I doubt that they would be in business today, and that would have been a tragedy.
