It's just a lack of imagination I think.
They had the right idea and got a spot in an event with enormous possibilties and then ran out of inspiration!
What a waste of money, time and effort to get that far and then fluff their lines.
If you think about it, their social media presence with Facebook etc is very good, but that is link to exsisting customers and people whom are already interested.
It seems they don't know how to go about attracting NEW interest and that is their future!
They need to employ a new marketing person who thinks outside the box.
