I am with you on that one Luddite. Money, brand and marketing budget does not make something better automatically.
I would dearly love to own a 288gto, a real Dino or even the FIAT one which was very pretty. I mentioned the 365gtc as it represented the something early, special and for me quite cool. It's all perspective. The way they are treated now is annoying but this is where society is. It is also why the Aero speaks to me.
The Coupe has been universally loved no matter where it has been put. The S2 likewise. We went to Como on our tour some time back and a couple of kids went nuts when they saw the car, We let them sit in it and the parents took photos. They had never heard of Morgan or seen one before but it just resonated with them. There is little that can be as good as that.