Most younger people seem to buy on PCP so the fact the new car is modern and and with reasonable PCP it may attract some younger buyers. Something Morgan needs if it is to survive in the longer term when us dinosaurs start to get too old to get in & out of a Morgan.
PCP is the way most cars are purchased, essentially the customer pays for the depreciation, plus interest on the capital sum. With Morgan's traditionally high residual values the depreciation is trivial, hence the very low PCP payments.
A £75,000 car for £300 a month: unheard of. Buying cars for cash is so yesterday...
