Looks like a very nice Defender to me.
Trouble is that if it ends up at a £50-60k price tag it will confirm why JLR didn't continue with a replacement utility vehicle - because you can buy other good working vehicles much cheaper.
I do wonder if Ineos will come to the same conclusion as Mr Dyson, that making money building cars isn't so easy.
There is a four page article on the Grenadier in the new Autocar. It claims that it's expected to be priced from £40 000 when it hits the market late next year.