[
Well I suppose there are more people prepared to get sucked in by a flood of advertising to buy a vacuum cleaner at £600 than there are to buy a utility vehicle at £60,000.
I'm not certain! More than you might think...most Aero owners buy a Dyson....
As to the Grenadier, it is positioned as a light truck, not a car.
They plan a crew cab pickup and a full pickup, as long as the load-bed will take a 1 tonne Euro pallet it is a commercial vehicle. As such UK business users can claim the VAT back.Most of the "green" restrictions don't apply, including pollution taxes in cities and some other issues.
If they get it out at under £50k, including VAT then that is £40k to a business user.
Really quite attractive.
How many do they plan to sell? Ineos is a B 2 B business, not a retail business and I think that is where they are aiming. If they get army interested, plus other emergency services they will sell enough to make a viable business, world wide.
