Another reason to keep what I have. I as an engineer hate these waste of time marketing moves.
The best we had was on sheetfed UV inks where the "marketeer" /"developer" wanted the same item number but but different BOM for different customers! SAP doesn't really like that & of course it was a cluster fuck.
For those not in the world of enterprise management systems like SAP this means you order a blue +4 .But if you put that on the order MMC need to know that for you as a customer specifically it mean red. AAARGH
