Morgan #1 was a Roadster S2.
Morgan #2 is an Aero Plus 8.
For me the Aero chassis car hits the sweet spot between tradition and modernity.
I don't want the next step, the CX, but for Morgan to survive it must sell them to 40/50 somethings who love the brand image and story, but have grown up taking their car to a dealer every year. This can only work if the new market has no hands on experience of a true trad, which is why Morgan had no choice but to kill the old +4. A bit like "The King is dead, Long live the new King"!


Peter,
66, 2016 Porsche Boxster S
No longer driving Tarka, the 2014 Plus 8...