I think if Morgan made the M3W for a few “selected” customers (like Liberty) then they’d probably be where the reliability of the new Liberty Ace is predicted to be right now. But manufacturing is littered with companies like Morgan that got caught out by the success of their order book and lost control of quality on a new product, it’s a textbook case.
Also it would be very interesting to see what would happen if the new Liberty Ace was launched at a Geneva motor show, I personally doubt it would have the traction that the M3W got for a number of reasons, brand strength being one of them.
In the article I found it of no surprise when Morgan were alleged to have dumped their planned testing programme driven by sales need and that’s the fault of the management / ownership, which of course has changed.
Right now if I was the new owner I’d be making sure my quality and customer support matched the price ticket since in the future non hydrocarbon world they won’t have the luxury of abusing the enthusiasts that come with a 135 years of combustion engines, that’s if they have any plans to stick around then of course.
