Originally Posted by Jens
I still don't understand why they exchanged the beautiful old logo for the new one, which looks like it´s from a New Mini.

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Sadly the original classic design was probably 'evolved' at great expense by branding ‘designers’. No doubt, words like 'looking to the future' and 'a new dynamism' were bandied about. Yet, after all the many presentations and invoices it ended up looking a lot like the Aston Martin, Bentley, Classic & Sportscar magazine, and, (as you say) BMW MINI logos.

Depressing that the MMC board was so easily manipulated. Peter and Charles wouldn't have been!


4/4 1600 Competition 1969