I keep toying with buying one - I fancy a Rolex Yachtmaster in gold. But when I look at the prices which are the same as a small car, its clear to me that much of the price is accounted for by the name and not the manufacturing costs. You might well be paying £10k for something that cost just £1k to make, and whats more works less effectively than your phone. Then of course there are the annual service costs - more than the family car!
I have a gold Seamaster in the drawer that my mother bought me for my 21st. In honesty, its a piece of horological junk that accurately tells the time very rarely indeed. It is of course mechanical and will never compete with a proper piece of electronics picking up a signal from an atomic clock somewhere.
I guess thats why the CEO of Rolex insists that his products are jewelry not timepieces.
