I love JLC because they use only JLC components, they have some iconic models and they are not as obvious as a Rolex on the wrist.
The great thing about mechanical watches: they are superfluous luxury, similar to sportscars, but you don't need a garage for them.

Hannes
once: Green M3W; 2013
now: Red 4/4 Sport; 2011
and some practical cars for use in real life