Although my 'hope' is for a management/family/Morris miracle, my expectation is that within 5 years it'll all go t!t$ up.
The figures that John(asbo) has found look bleak to me, unsustainable, but then I'm certainly not an expert at business at that level, but as a layman, if it were my business I'd be having a few sleepless nights.............
There simply isn't the market, I know the US is hoped to be the big market, but they've got to take a hell of lot of cars to even cover the debt interest.
I know I always seem to end up in a doom spiral of negativity, 🤯🤷🏻♂️😆, but the UK market is stationary at the moment, perhaps the sunshine will boost sales.
It's telling that 'the world's oldest Morgan dealer' is now offering 12 months warranty, tax, MOT and a tank of fuel in a bid to boost sales. I really hope it works for them.
We will certainly see more 'legacy dealers' distancing themselves from the factory and only selling and servicing older cars.
