Several here in the forum wrote that Morgan had to switch to the CX to survive. Only time will tell if that is true. None of us knows whether Morgan will make enough money with the CX in the long term. Not only the high costs of warranty repairs speak against it. Morgan could have gone a different route. Imagine if Morgan had never touched an aluminum chassis, never carried out expensive racing experiments (Charles), never relaunched the MTW. Only continue to build the trads in the best possible way. As a family business.Morgan would be financially healthy.
Certainly, Morgan may no longer supply some markets with new cars. This could have been compensated by having an Morgan restoration department at the factory. A bit like Ecurie Bertelli Aston Martin. After the future ban on internal combustion engines, a downsized Morgan plant would survive with restorations and the manufacture of continuation cars.
Last edited by Jens; 27/07/23 07:22 AM.
