I would suggest it may also place the Morgan brand into different market sectors, increasing its profile and hopefully raising further interest in it's other offerings. The Aero range are astounding to look at cars, quite unique, especially when you consider they come from such a small manufacturer.
Yes, I'd think that's the plan.
A limited-run "clear the ground/shift minds/elevate the pricepoint" PR exercise, likely followed up by an open-ended production run of slightly less-special but still more expensive cars.
Looking at the CHAT GPT renderings above, it seems that Morgan + Poninfarina produces something not unlike an Aero in concept, so this may well be the real goal - to reinvent the Aero, coachbuilt on the CX chassis, at a higher pricepoint than Plus Four & Six.
