I read the whole article in the DM for fun. It's longer than the one about the Munich Security Conference in the Frankfurter Allgemeine Zeitung...
Well, DM writes the report as if the Spoon is the end of the world for the old-established with wealth. Is it really the case that a pup with reasonable prices attracts the country's entire proletariat? And that in a neighbourhood where such people don't usually stray? I can't imagine that. I believe that the article in the DM is artificially creating a polarisation. I don't know rural England well, but if the prices quoted for long-established pubs and restaurants are really that high, then some competition should stimulate business, shouldn't it? It seems that the "Spoon chain" has something to offer for many sections of the population. If so many people write about their good experiences here in the forum, then surely it's not a place to be ashamed of going to?