Morgan have chosen the upward path towards high end prices with high end expectations. But at the same time they have always sought out the most cost effective components, which might not always deliver the required level of warranty claims. The brake master cylinder fiasco should not have happened, and the radiator failures seem to point at under-engineerined components, while over engineering the cooling systems.
Having a Trad shaped car at a similar price to a mainstream car makes no sense without parity in ownership. The reason Trads survived was that they did not compete with mainstream sports cars, even though the the retail price never stopped climbing, thus securing the residuals of the second hand market.
Now it appears that there are more CXs than buyers. Even if CXs meet newer Trads on value, that doesn't make the choice easy or logical, because complexity and cost will always be an issue.
