I would agree that the cloth cap and flying jacket era is over. This is clearly demonstrated by plummeting trad values and still no buyers.
The modern Morgan owner doesn't want to buy a new car that they have to continue the development of, they don't want to grease king pins and contend with a wet lap whenever it rains.
The modern Morgan owner wants an automatic gearbox, hi-fi and puddle lights.........
At £100k it's not unreasonable to expect high quality and consistent build quality.
MMC will have to buck their ideas up dramatically if they want to truly compete in the world of high end sports cars.
It would be very easy to say that the 911 is the benchmark for Malvern to aspire to, many sports car manufacturers aspire to compete with Porsche, few get close.
MMC have a tricky job ahead, I think the CX chassis is a great starting point, I hope they get a bit more adventurous with the bodies they put on it....!!!!
Come on MMC.........!!!!!!!!!!!!🇬🇧
