This article by Ed Conway (Sky News) is interesting.
The Clay Christensen he refers to is author of The Innovator's Dilemma & The Innovator's Solution - 2 business books I kept post retirement. The other relevant book is "Crossing the Chasm" by Geoffrey Moore. All 3 were essential reading for anyone grappling with getting break-through products to market.
Ed goes some way to explaining the strategic background to Jaguar's thinking.
We will all have opinions on how successful they are likely to be but only time will answer that one.
