I bet on a blind test with the cars debadged and you being told this is a famous marques first true EV people would be less critical.
Brand loyalty & perception is a strange thing & whilst I avoid the subways of this world I also have no desire to overspend at top end restaurants. Each to their own I guess.
Totally, it’s all about inflating egos and snobbery and fortunately all that nonsense is fading away with the generation that nurtured it.
Agreed. Same reason that some will spend £15k on a watch that does exactly the same thing as a £30 one
Playing Devil's Advocate... using that argument, why would someone buy a used Morgan for £30,000 and not a £500 MX-5? Or, if we want to compare new to new, why is a Plus Four £70,000 base price and an MX-5 £27,000?
I do understand, and agree with the sentiment that many luxury items are simply purchased for 'bragging rights' by some people; however, there are other intangible reasons that are less about how the person perceive it makes others see them and more about how it makes them feel or see themselves. I truly believe that in many instances, people purchase items constructed by craftspeople for that very reason - they appreciate the care, craftsmanship, heritage and time that went into creating the item (in fact, want to support that with their purchase).
I agree that the cost disparity between a digital mass produced watch and a hand made mechanical watch is vast; however, and holding my head above the parapet, I have a mechanical watch, hand made by a father and son in the Blackforest (
https://www.dornblueth.com/en). I purchased it many years ago but even then it was many times the cost of a "£30 one" - not remotely close to the price you mentioned above but still a massive difference to a digital watch. It does everything my Casio G-Shock does, in fact my G-Shock does a lot more, including never having to be wound and running off solar power! ; however, I know which one makes me happier and which one gets worn whenever I have a special occasion. Like a Morgan, I got to speak to the person making it, choose any changes I wanted made (colour of dial, hands, engraving) and the buying experience was part of the ownership. To my eyes, it is beautiful, and the fact it has a mechanical heart, which I can see via the glass case back, and that mankind engineered such a device, in such a small space, is a constant marvel to me. The G-Shock tells the time, is very reliable but other than sentimental value (it has been on my wrist for some adventures), I am not passionate about it, it is simply a functional tool.
Just my two pence for the defence of craftsperson build products that may cost more than a mass produced item that costs an awful lot less.
