I must admit I felt that twinge of pain when the new Lotus released the battery powered elephants a couple of years back. It was the sign of a brand being used as a nameplate by it's new owners to my mind. It is interesting to compare the pricing at launch and now for the Emira alongside the Plus Six and new Supersport. Whilst the Supersport is far from cheap it does stand up when you consider the volume and labour costs involved.
I still have an itch for an Exige and my Aeros may well be replaced by one soon.
MG (in it's new form) has been around for quite a few years now, having left the name moribund for a long time. A small private local dealer near my work switched over to them instead of it's previous (Mitsubishi) offering. When I spoke to them they said they were doing far better with MG (MHEV and BEV) including the small Mini sized one. I see a lot of them running around the area as well as Hyundai/Kia.
I went into the new BYD dealership a few weeks back to ask how they were getting on with acceptance as well as the cars which seemed pretty impressive. They said that the biggest issue was MG being seen as more accepted and value.
What a bizarre world we live in.
