I do wonder if these "ideas people" actually research the market at any point. Are they arrogant enough to believe that customers will buy their dream? Who knows, but week on week we see news of this and that, where there is no demand, or diminishing demand, and the ideas people look shocked. Then blame the customers for not getting it........
Agreed.
You buy it with an idea in your mind or you would not do it. If you go in thinking unicorns and peony's then you will find reinforcement to say unicorns and peony's are what's needed?
I also think some of this is either being covered up by "needs to be made in america" and "chance to shutdown the expensive bit" despite the fact that cult of Morgan is not really understood in the US, especially now with trucks and more trucks made in the US becoming the common discussion due to taco tariffs.
I still have Exige sized itch to scratch.
