I do wonder if these "ideas people" actually research the market at any point. Are they arrogant enough to believe that customers will buy their dream?
This is the weird thing. The companies I worked in would not have released a penny for a new product development without a credible market analysis and a considered investment return.
I used to see some of the people trying to use the argument that in a fast-moving market there simply wasn't time to do a fully detailed analysis, but they were swiftly reminded that didn't mean a complete absence of thought was an appropriate alternative. In car manufacturing where vehicles should have at least a 5-year product cycle there's just no excuse at all.
