Talk Morgan Forums Community The Malvern Arms New road to success

Chester, as far as the future of MMC is concerned, I see that as questionable as you do. I had suggested in another thread that an endorsement from BMW would probably have been better than from an investor whose intentions you can't see through.

But I'm not worried about spare parts for the older cars. There will be enough alternatives from third parties. And the financial value of my 4/4 is absolutely irrelevant to me. It is my car.

Doom and bloody gloom, Morgan have just brought out a fantastic new car we should all be proud of as owners lets not talk this company down anymore on the forum regarding insolvency where is this coming from. And Heinz remember for every car sold some of it goes into your country's pocket.

Em

Hear, hear Em

This is not the time to lose the love for the marque but to stand square behind them and stay positive.
It is quite possible that the injection of capital will reenergise the company for the future.

+1 - some of the comments in the threads are unbelievable - cut them a bit of slack guys, it’s not the end of the road! I love the new Plus 6, but like most of you guys I love my current Mog(s) too. Looks like I need some more garage space... 🤔

I think they have been making some brave and very positive decisions in the last few years and facts prove them correct in many cases. Profitability, well received new products and an amazingly loyal customer base.

I agree with Brian. The company has to move on to survive in these days of ever increasing regulations and I don’t think that they could do it by themselves. The new Plus 6 is a step in the right direction and whilst I don’t see myself getting a new Morgan it doesn’t stop me really wanting to see it and have a spin in it!

Morgan is entering a new phase in its history and I for one am very excited as to how things develop over the next few years. I’m looking forward to a few factory visits🤓

I do wonder what role Charles had in the negotiations, he may not be involved in the daily running of the company but he is a major family shareholder and has involvement elsewhere in the motor industry. They should bring him back...he’s the face of Morgan.

I'm afraid my post sounds more negative than it was meant to.

1) The new car is an admirably realized correct and also necessary step into a very positive future of MMC.
When I said elsewhere that the Plus Six can't replace "my" 4/4 then it was just describing my personal relationship to my 4/4. It doesn't mean the Plus Six isn't an absolutely successful and extremely attractive car, technically with the magnificent straight six-cylinder and visually with its felicitous proportions which I will certainly test drive regardless my own future plans.

I am very proud of what MMC has achieved here. And yes, it will also make sure that MMC will exist in Europe and all over the world, which of course also benefits the German dealers as well.

2) It's perfectly clear to me that a very successful but smaller family business nowadays has to spend so much money on the development and approval of a new car that it can no longer be done without outside financial support. That has been discussed here at length and that is simply a fact of life.

3) It is very welcome that MMC has found such an eloquent financier who obviously supported the development of the truly amazing Plus Six. That in itself is the highest award MMC can be proud of.

So to come to my point I had no real criticism and above all I didn't want to send out a negative perspective or mood!
I just wanted to describe - with all the positive and very lively development of MMC - a single concern, namely that it is to be hoped that MMC can also rely on its investor in the long term which we all will hope.

I understand that the development of the new plus 6 - some 7 million pounds - has come from MMC coffers over the last 3 years - not new money from Italy.

Its exciting times for Morgan - the new car looks amazing and is helping to secure the future of being able to buy new Morgan cars going forward. Yes its not cheap but i'm sure it will sell well - in new markets as well.

I don't really see any bad news - in fact the only negative really for me is that I'd love a Plus6 and no way can afford to even consider it.

Thinking about it the whole ownership issue is not that important as long as they continue to make brilliant cars that people want. More investment should make that easier.

I can’t see why it could be bad for Morgan, the investor wants to make money, Morgan wants to make money, to do so, a product and cash to produce it is required, perfect match is you ask me.
There’s no doubting Steve Morris and his team, they’ve already worked wonders with limited resources, with more resources, better products and more profit will follow, and there’s nothing wrong with profit.

Brian, you are a business man so when you invest it's for get return, right ?

The investor have already show how they act with Ducati (and many others brand), the 110 years history, the legacy and so on, is none of their business, what they see is only ROI and exit plan.

The kind words will soon be changed for tears, they will do all for maximise their profit, so be ready for some drastic cut in the meat.

The good news (if we can call it like this) we will have several products licensed under Morgan name, like Perfume, Sportswear, Sport Shoes and so on.

How many small UK car brand have already disappear in the financial dust ??

I can bet on the result in mid term.