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Aug 24th, 2023
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Joined: Apr 2008
Posts: 11,868 Likes: 138
Scruffy Oik Member of the Inner Circle
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Scruffy Oik Member of the Inner Circle
Joined: Apr 2008
Posts: 11,868 Likes: 138 |
I've just read through several articles on the rebrand and can't find one where anyone from Jaguar It wouldn't surprise me if it came from the Daily Fail. They are desperate to seize on anything that might help stir up Gammon indignation and further fuel the culture wars. The other day they ran an article claiming that a drop in popularity of 'traditional' sandwiches like ham and mustard was driven by Gen Z types choosing sandwiches with 'woke' fillings. WTF a woke filling is I have no idea.
Tim H.
1986 4/4 VVTi Sport, 2002 LR Defender, 2022 Mini Cooper SE
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Joined: Dec 2015
Posts: 913 Likes: 10
Talk Morgan Regular
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Talk Morgan Regular
Joined: Dec 2015
Posts: 913 Likes: 10 |
The article was on one of the USA Jaguar forums which seems to have greater inside information regarding the JLR organisation and by all the comments the members are not happy bunnies with what Jaguar are doing at present to the reputation of a great heritage. William Lyon’s would be turning in his grave.
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Joined: Oct 2024
Posts: 242 Likes: 32
L - Learner Plates On
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L - Learner Plates On
Joined: Oct 2024
Posts: 242 Likes: 32 |
Back in the 80s and up to 2000s I met Sir Nick Scheele(r) , big, big in Ford America and then Head of Jaguar on a fairly regular basis. He loved my Morgans.
He was a no nonsense ‘gammon’ if you want to use that now derogatory language about people but I found him a delightful man with good business sense and the will to want to help others and students in particular. He used to bring prototypes from the factory and did once promise to find me a great e type. “I’m not going to use the Ford bins for my Jaguars” he told me.
I’m unsure if he would be happy with the new ad , turn in his grave no doubt. I’ve been around ad people for 50 years, worked in an agency, have friends, dead and alive who ran their own agencies. Advertising changes, products change, messages change, viewpoints change……just try to keep up with your aging kids is hard enough. It’s a minefield, you can be critical and everyone’s view is OK with me.
Yes , the old hairy growler cat is no more, just remember some of us like long legs, some shorter legs and some prefer in between…….it’s what makes us all different and life fun . Best MM
PS I’m just not a Shakshuka for breakfast type of guy. Prefer a full English (no black pud to be healthy) with eggs over easy but try getting that today at all the trendy breakfast places in South London. 4 off us older people had to sheepishly leave one restaurant recently, the staff having moved people to facilitate us, as we did not understand the breakfast menu and didn’t fancy anything !
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Joined: Apr 2012
Posts: 162 Likes: 6
L - Learner Plates On
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L - Learner Plates On
Joined: Apr 2012
Posts: 162 Likes: 6 |
"1. Growler is not a word you should use in modern younger language. I will let you look it up, NSFW..."
Well bu**er me, I never knew that, I always thought it was a pork pie!
Sir P
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Joined: Sep 2022
Posts: 1,013 Likes: 243
Has a lot to Say!
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Has a lot to Say!
Joined: Sep 2022
Posts: 1,013 Likes: 243 |
The new Jaguar GT .... to be launched on the market in a year's time with the new Logo ![[Linked Image]](https://www.tm-img.com/images/2024/11/21/Jaguar.jpg)
Clemens
PlusFour Red Baron MY 2022
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Joined: Jun 2020
Posts: 487 Likes: 26
Learner Plates Off!
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Learner Plates Off!
Joined: Jun 2020
Posts: 487 Likes: 26 |
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Joined: Jul 2007
Posts: 28,428 Likes: 180
Salty Sea Dog Member of the Inner Circle
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Salty Sea Dog Member of the Inner Circle
Joined: Jul 2007
Posts: 28,428 Likes: 180 |
The new Jaguar GT .... to be launched on the market in a year's time with the new Logo I hope the camoflage/dazzle type wrap is available! 
Graham (G4FUJ)
Sold L44FOR 4/4 Giallo Fly
'09 Gen2 MINI Cooper ragtop
'90 LR 90 SW
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Joined: Mar 2009
Posts: 3,666 Likes: 43
Talk Morgan Addict
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Talk Morgan Addict
Joined: Mar 2009
Posts: 3,666 Likes: 43 |
The new Jaguar GT .... to be launched on the market in a year's time with the new Logo Well, there's a strikingly original shape.......
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Joined: Mar 2012
Posts: 4,491 Likes: 65
Part of the Furniture
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Part of the Furniture
Joined: Mar 2012
Posts: 4,491 Likes: 65 |
That rumour about JLR looking for budget cuts might be true! ![[Linked Image]](https://tm-img.com/images/2024/11/21/IMG_0066.jpeg)
2021 Lapis Blue Plus 6  You know it makes sense!  2016 Carmine Red 991.2 C4S
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Joined: Dec 2009
Posts: 35,790 Likes: 471
Tricky Dicky Member of the Inner Circle
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Tricky Dicky Member of the Inner Circle
Joined: Dec 2009
Posts: 35,790 Likes: 471 |
Looks to me like the Ford Explorer platform in urban zebra mode, fugly monster. Jaguar always stood for opulence - anyone remember fat boy Two Jags Prescott  The ex onboard Steward and Waiter for Cunard.
2009 4/4 Henrietta
1999 Indigo Blue +8
2009 4/4 Sport Green prev
1993 Connaught Green +8 prev
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