Talk Morgan Forums Community Vehicle Talk (non-Morgan) Jaguar ad

It wouldn't surprise me if it came from the Daily Fail. They are desperate to seize on anything that might help stir up Gammon indignation and further fuel the culture wars.

The other day they ran an article claiming that a drop in popularity of 'traditional' sandwiches like ham and mustard was driven by Gen Z types choosing sandwiches with 'woke' fillings.

WTF a woke filling is I have no idea.

The article was on one of the USA Jaguar forums which seems to have greater inside information regarding the JLR organisation and by all the comments the members are not happy bunnies with what Jaguar are doing at present to the reputation of a great heritage. William Lyon’s would be turning in his grave.

Back in the 80s and up to 2000s I met Sir Nick Scheele(r) , big, big in Ford America and then Head of Jaguar on a fairly regular basis. He loved my Morgans.
He was a no nonsense ‘gammon’ if you want to use that now derogatory language about people but I found him a delightful man with good business sense and the will to want to help others and students in particular. He used to bring prototypes from the factory and did once promise to find me a great e type. “I’m not going to use the Ford bins for my Jaguars” he told me.
I’m unsure if he would be happy with the new ad , turn in his grave no doubt. I’ve been around ad people for 50 years, worked in an agency, have friends, dead and alive who ran their own agencies. Advertising changes, products change, messages change, viewpoints change……just try to keep up with your aging kids is hard enough. It’s a minefield, you can be critical and everyone’s view is OK with me.
Yes , the old hairy growler cat is no more, just remember some of us like long legs, some shorter legs and some prefer in between…….it’s what makes us all different and life fun . Best MM
PS I’m just not a Shakshuka for breakfast type of guy. Prefer a full English (no black pud to be healthy) with eggs over easy but try getting that today at all the trendy breakfast places in South London. 4 off us older people had to sheepishly leave one restaurant recently, the staff having moved people to facilitate us, as we did not understand the breakfast menu and didn’t fancy anything !

"1. Growler is not a word you should use in modern younger language. I will let you look it up, NSFW..."

Well bu**er me, I never knew that, I always thought it was a pork pie!

Sir P

The new Jaguar GT .... to be launched on the market in a year's time with the new Logo

I hope the camoflage/dazzle type wrap is available!

Well, there's a strikingly original shape.......

That rumour about JLR looking for budget cuts might be true!

Looks to me like the Ford Explorer platform in urban zebra mode, fugly monster.

Jaguar always stood for opulence - anyone remember fat boy Two Jags Prescott The ex onboard Steward and Waiter for Cunard.