Talk Morgan Forums Morgan Sports Cars Morgan Plus Four, Supersport & Plus Six (CX & CXV Generation Vehicles) Plus Six buyer - Morgan factory support?

That’s the one!

Good looking car. If I didn't already have one I'd pop an offer in. I really can't see open market residuals at five years old (its an MY24) being 25% of the invoice price. The finance company want to ensure that they are on the "right side" of the deal, and so will work on the basis of "distressed market value".

I had not spotted that one - as you say looks 'good value' versus new price!

206 miles - 24 plate - Plus Six and approx. £25k off new price (maybe more!)?

Yep, more. Closer to £40k off the original price, looking at the spec.

This Plus Six is also very good value (under 500 miles old!) and I think you may have more chance of a deal with this garage?

https://www.autotrader.co.uk/car-de...advertising-location=at_cars&fromsra

There are two with low mileage on Autotrader (in addition to the 24 plate), both are pre-update (MY22 with the 23 reg plate, and MY21 with a 71 plate), which means they don't have ESC or Airbags. The '24 is still the best option IMHO, but you pays your money and ...

That car was previously at a main dealer and they couldn’t sell it! So they sold it trade…..that shows they are a difficult sell. Certainly not helped by the release of the supersport which is widely considered a significant step up (albeit for a lot more money). For that first owner that must be a £50k loss for 200miles??? £118k new now at 80k so 70k px value??? Ouch.

The problem with Morgan is pricing of the extras (the base car would have been low to mid 90's) and that they are considered "bespoke", each car being specified to the tastes of the first owner.

£25k of extras on the new Mog won't equate to anything like that when the first owner wants to sell.

There's an article in the latest MOG magazine aligning bespoke Savile Row tailoring with bespoke Morgan cars. Great, both are handmade and take longer to complete than a machine-made item. Problem is. as and when you come to sell them, the suit may be OK, but it's not been made for you so doesn't quite fit perfectly. The same for the Morgan, you have to live with someone else's decisions.

Pre-CX that might not have caused an issue, demand exceeded supply. Now, perhaps, supply exceeds demand and the pre-loved market is feeling the impact.

This really hits the nail on the head.......... "Pre-CX that might not have caused an issue, demand exceeded supply. Now, perhaps, supply exceeds demand and the pre-loved market is feeling the impact"'

And there are several layers to this. Trads were significantly more affordable, without being easliy affordable, and many Trads stayed with the original owner for a long time. But second owners always had to live with the first owner choices. That wasn't so bad when residuals were hard. And Trads didn't evolve that much either, so buyers were much less bothered about the latest thing.

CX cars are different. Much more expensive and much more complex, and what is apparent is that this move to model year upgrades matters to buyers at this level of cost. When older model year cars become less desired, they will probably depreciate more. The treadmill of wanting the next great innovation is already a factor in more expensive cars, and now it comes to Morgan, and with this comes big ticket prices and big depreciation, along with much fewer buyers at the £100k mark, who are prepared to lose a lot in a short period of time on a toy car.

My thoughts on the CX/CXV market are not dissimilar Dave.

A smaller market - which at times, Morgan themselves seem unsure as to whom to target (based on both their campaigns and brand collaborations) - coupled with an increase in price and annual changes to the models, would appear to be a play-book instigated by someone, familiar with that approach, from a mainstream maker.

To my mind, that is a mistake and I know exactly how I'd approach a challenging marketplace but... well, we know how that goes!