I am also withy Dean on this one. Both the aero and M3W models have done wonders for the Morgan brand and publicity. It has also pulled up the qualtiy and manufacturing methods for the traditional models.
How to get the younger generations involved is key for the long term future of the company and whether we like it or not, the only way is forward in terms of development of the brand and new models.
British manufacturing has a long list of famous brands who failed to accept this and they are now long gone.