whether we like it or not, the only way is forward in terms of development of the brand and new models.
British manufacturing has a long list of famous brands who failed to accept this and they are now long gone.
Interesting views and I respect them. But surely Morgan have been here before and it was their stubborn refusal not to change that kept the brand alive when so many great British sports car manufacturers went down in flames? MG, Triumph, Singer, TVR - these companies were producing cars more advanced and arguably superior to Morgan. Where are they now?
I think Morgan have done the right thing. Keeps the Trads 100% trad and innovate in other model lines such as the Aero.